Marketing
How do words shape marketing messages?
Words shape marketing because they shape belief. Long before a customer tries your product, they meet your language, and that first meeting quietly...
Why behavior-driven marketing impacts purchasing decisions?
Behavior-driven marketing impacts purchasing decisions because it meets people where real buying happens: in moments of limited attention, time pressure, and imperfect self-control....
How can advertisers change our behavior?
Advertising rarely changes us through a single dramatic moment of persuasion. It works more quietly, shaping the environment around our choices until certain...
What mistakes to avoid when trying to increase average order value?
The moment a founder discovers average order value, the temptation is predictable. Add a few upsell prompts, throw in a bundle, raise the...
What strategies are effective for boosting average order value?
Average order value is one of those metrics that looks simple from far away and becomes tricky the moment you try to move...
Why average order value is critical for ecommerce growth?
Many ecommerce founders fall in love with growth stories that sound impressive on the surface. They talk about viral campaigns, rising traffic and...
What examples of effective “common enemies” look like in real sales situations?
Most founders hear advice about finding a “common enemy” in sales and immediately think about picking a rival company. That is the easiest...
What mistakes to avoid when using the common enemy technique?
The first time many founders encounter the idea of a common enemy, it can feel like discovering a hidden lever in storytelling. You...
Why is having a common enemy important in sales?
There is a particular moment many founders start to recognise in their sales journey. They walk into yet another pitch with a corporate...
Why are sustainable products important?
Founders often talk about sustainability as if it is an accessory to the brand rather than a core design choice in the business....
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