Marketing
The effect of marketing on profitability and pricing power
I used to think marketing was the megaphone you switch on when sales slows or fundraising looms. Get louder, buy reach, push discounts....
The negative impacts of advertising and the possible solution
The pressure to grow leads many teams to treat advertising like a magic lever. Pull it and demand arrives. Budgets shift, dashboards light...
Like it or loathe it, advertising may raise life satisfaction
Advertising often shows joy on screen. Founders then chase that mood with bigger budgets and brighter claims. The research story behind the smiles...
How media psychology affects advertising
I have sat with too many founders in late night post mortems where the ad looked beautiful, the CPMs looked fine, and the...
Is it possible to grow your company without marketing?
A common mistake I see across early teams is a quiet suspicion of marketing. Founders treat it like an invoice they would rather...
Advertising as an investment, not a cost
Most companies still cut promotion first and then wonder why the pipeline thins. The pressure is obvious. Finance asks for savings, leadership wants...
Consumer behavior's undeniable impact on marketing strategies
Marketing teams do not lose because they lack personas or journey maps. They lose because those artifacts never change how the system runs....
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How marketing affects customer behavior
Marketing is everywhere, and that ubiquity can make founders treat it like air. You notice it only when it runs out. The ad...
Vintage marketing strategies that still scale when you update them
Marketing tactics do not die. They just stop compounding when the system around them gets lazy. The internet trained teams to chase novelty...
What works now? Traditional or digital marketing?
The best marketers in 2025 are not asking if traditional or digital wins. They are asking how each channel contributes to profitable attention,...
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