Marketing
How to maximize PR to launch and grow a new business
When most founders think about public relations, they picture a press release, a journalist, and hopefully a nice article in a recognizable publication....
What to do when negative search results hurt your brand
The first time you see a damaging headline appear on the first page of Google for your name or company, the instinct is...
Is it worthwhile to use influencer marketing?
A founder’s first paid influencer campaign rarely begins with a strategy meeting. It begins with a nudge. A well-meaning friend drops a DM:...
Why representation in marketing keeps failing when it matters most
There’s a pattern I’ve seen play out across too many startups, especially those moving from growth stage to brand maturity. The founders start...
How to build a customer referral system that actually works
Founders love to talk about customer love, NPS, community. But when it comes to referrals, most startups are still flying blind. They think...
The hidden power of strategic word choice for influencers
We were three months into a brand partnership when the email came. Not from the agency who signed us, but directly from the...
How generous return policies turn one-time buyers into loyal fans
The first time I saw a DTC brand tell a customer to “keep the return,” I thought it was a one-off. Maybe the...
Sydney Sweeney ad strategy signals a shift in how advertising works
There’s a certain kind of silence that happens in a founder room when a campaign flops. You don’t need anyone to say it...
What speaking slowly signals to your customers
Most early-stage founders don’t lose deals because their product is weak. They lose them because the buyer never got enough time to believe...
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