United States

Powell plans to reverse course on a backfiring strategy

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The contrast is stark. Five years ago the Federal Reserve rewrote its playbook to tolerate inflation above target in the name of a broader and more inclusive labor market. That experiment collided with the realities of the post-pandemic economy and the politics of imported inflation. Chair Jerome Powell is now preparing to announce a revision that re-centers price stability as the precondition for jobs and growth, a pivot that closes the book on an approach that no longer fits the cycle. The change is expected at Jackson Hole as part of the Fed’s scheduled five-year framework review, with officials signaling a recalibration rather than a cosmetic tweak.

To understand why this matters, start with the 2020 blueprint. The Fed amended its Statement on Longer-Run Goals to pursue inflation that averages 2 percent over time and to treat maximum employment as a broad-based and inclusive objective. In practice that meant waiting for realized inflation to run moderately above 2 percent after periods of undershoot and placing less weight on pre-emptive rate hikes based on forecasts of labor tightness. The logic was coherent for an era defined by the effective lower bound and repeated downside misses on inflation. It did not anticipate the supply and policy shocks that followed.

The subsequent surge in prices exposed the framework’s weak points. Officials faced criticism that the strategy dulled the urgency to lean against inflation in 2021 and 2022. While some economists argue that the delay stemmed more from forecasting errors than from the framework itself, the institution is now moving to make its strategy more robust when inflation is high and volatile. Powell’s Jackson Hole remarks are expected to emphasize price stability as the foundation for a healthy labor market, not a competing target. That reframing acknowledges the limits of running the economy hot when supply is constrained and imported costs are rising.

Reuters has characterized the pending shift as a reboot of the Fed’s pandemic-era experiment. The core thrust is a return to a more traditional hierarchy, in which stable prices anchor expectations and enable strong employment through the cycle. This is not a rejection of inclusivity in the labor market. It is a recognition that credibility on inflation is the necessary condition for broad-based gains to persist. With the policy rate still elevated relative to the post-2008 norm, the framework needs to help the Committee navigate both sticky prices and a softer jobs market without sending mixed signals.

Contrast the United States with Europe and the United Kingdom. The European Central Bank’s 2021 strategy review settled on a symmetric 2 percent target over the medium term, explicitly treating overshoots and undershoots as equally undesirable and stopping short of any average inflation makeup rule. The Bank of England has maintained its 2 percent target with clear legal primacy for price stability, while interrogating forecasting processes after pandemic-era misses. In both cases, the communication architecture favors simplicity and symmetry. By moving away from a de facto makeup ambition, the Fed narrows the transatlantic divergence that defined the early 2020s.

There is also a political economy here that strategy leaders should not ignore. The administration’s tariff posture has added a fresh layer of cost pressure, with U.S. customs collecting broad new levies in recent months. Tariffs that raise input prices and complicate global sourcing inevitably push central banks toward caution, especially when wage growth is moderating but not collapsing. The framework review is therefore landing in a world where price shocks can be policy-driven as much as pandemic- or war-driven. That makes a clear anchor more valuable than a flexible promise to make up for past misses.

For corporate operators, this is not an academic rewrite. It resets the planning hierarchy that underpins hiring, pricing, and capital budgeting. A framework that privileges price stability signals a lower tolerance for upside inflation risks. That changes the payoff to aggressive price actions in concentrated markets and the calculus on wage settlements that rely on generous catch-up later. It also tempers the appeal of just-in-time inventory strategies that amplify price spikes when supply chains tighten. Boards should assume that opportunistic disinflation will not be a policy goal in itself, and that relief on rates will be gated by clear evidence of inflation returning to target rather than by forward-looking optimism.

Funding costs will move with data, yet the strategy shift sets the tone for the curve. Expect less patience with inflationary narratives that depend on temporary shocks. The market may still price cuts if jobs data weaken, but a framework that clarifies sequencing places employment support downstream of re-anchored inflation expectations. That could steepen decision thresholds for rate reductions even if headline growth cools. In practical terms, CFOs should lock in term funding when windows open, avoid large refinancing cliffs in 2026, and assume that the neutral rate debate remains unsettled. The message is to build balance sheets that can carry a longer plateau rather than a quick slide.

The comparison with the ECB is instructive for multinationals. A symmetric target is easy to communicate across jurisdictions and reduces policy-induced basis risk between dollar and euro exposures. If the Fed’s revision drifts closer to that simplicity, treasury teams can rely more on fundamentals and less on parsing conditional makeup language when hedging revenue streams across the Atlantic. The same applies to sterling assets, where the Bank of England’s remit puts price stability first and ties policy communication to that anchor. Convergence on strategy language lowers the friction cost of operating multi-currency liquidity pools.

Labor markets remain the wild card. The 2020 framework elevated inclusivity as a test of maximum employment. That lens will not disappear. However, a renewed emphasis on inflation control implies a quieter tone on running the labor market beyond estimated capacity in pursuit of distributional gains. Companies that built hiring plans around persistent tightness should revisit assumptions about wage drift and quit rates. The likely scenario is a cooler market that still rewards scarce skills, not a return to broad wage acceleration that lifts all roles equally. Compensation strategies anchored in skill premiums and productivity will travel better under a price-first framework.

Global operators should connect the dots between tariffs, exchange rates, and the Fed’s signaling. Broad import levies tilt procurement toward domestic suppliers, yet they can also lift the dollar as markets anticipate tighter policy to offset pass-through. That combination can squeeze exporters while leaving domestic cost pressures intact. The right response is not a hasty reshoring push at any price. It is a layered supply strategy that blends near-shoring for resilience with selective global contracts that preserve scale economics. Treat the Fed’s move as a reminder that monetary policy can dampen demand faster than companies can retool supply.

What happens next is straightforward, even if the data are not. Powell Plans U-Turn on the framework, but policy rates will still move with incoming inflation and employment reports, and with the credibility test that comes from tariff-driven costs. Markets will parse Jackson Hole for the new hierarchy of goals and for how the Committee will communicate trade-offs when shocks collide. The practical takeaway for strategy leaders is to shift from a hope-for-disinflation mindset to an anchor-first posture in decisions that lock in cost or price over multiple quarters.

The expected revision does not erase the Fed’s dual mandate. It clarifies the order of operations. In a world where price spikes can be imported by policy and amplified by geopolitics, clarity is an asset. This pivot reads less like reinvention and more like discipline. That is the signal that matters for operators across regions.


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