Here's what organizations can do to recruit the top people

As we begin 2025, the world of work stands at a crossroads. The pressure to solve sustainability challenges, deploy artificial intelligence at scale, and compete for scarce skills has never been higher. The most resilient answer is not another tool or policy. It is a people strategy that earns trust, builds community, and equips every employee to grow.

For 22 years, Randstad’s Workmonitor has tracked how people think and feel about work. The 2025 edition, based on more than 26,000 respondents in 35 markets, shows a decisive shift. Workers have moved beyond questions about what gets done. They care more about why work matters, how work happens, and who they work with. That shift is resetting the baseline of a healthy workplace around three pillars: personalization, community, and future-ready skilling. This is not a soft trend or a passing preference. It is a new operating system for work in the Intelligent Age.

Personalization means work that aligns with personal values, ambitions, and life circumstances. Flexibility is an anchor here. In 2021, barely half of people reported an acceptable level of flexibility in their roles. By 2024, that figure had climbed past 60 percent. The trajectory is clear. Workers are voting with their feet when organizations fall short. Forty-four percent say they would quit if they disagreed with leadership values. That is an 11-point rise from last year. Another 42 percent would leave if their employer failed to support their career ambitions. Pay still matters, but work life balance now edges it out as a primary motivator. Eighty-three percent rank balance as essential compared with 82 percent for pay. Among Gen Z, the gap is even wider.

Community reframes culture as a daily experience rather than a poster on the wall. People want to belong to an organization that feels human, fair, and energizing. The costs of getting this wrong are striking. Forty-four percent have quit a job because of a toxic workplace. The desire for connection is equally strong. Eighty-three percent want their workplace to provide a sense of community. More than a third would trade higher pay for stronger friendships at work, and a similar share would trade it for richer social experiences. The penalty for neglecting belonging is rising fast. Fifty-five percent would quit if they did not feel they belonged, which represents an 18-point jump from last year.

Future-ready skilling is now a trust issue as much as a talent one. People can see how quickly technology is changing the requirements of their jobs. Forty percent would quit if their employer did not offer upskilling. That is a steep climb from 29 percent last year. There is progress. Sixty-four percent report receiving training to future-proof their skills, up from 52 percent in 2023. Workers are also taking more responsibility on their own. Thirty-five percent are self-driving digital skills development compared with 25 percent who rely primarily on their employer. Even so, more than a third still view training as mainly the employer’s responsibility. That is a healthy tension. It calls for a shared model of learning where individuals are engaged and companies make it simple to keep pace.

Taken together, these pillars are not perks or nice-to-haves. They are the foundations of competitive advantage. Organizations that design for personalization, community, and continuous learning will attract scarce talent more easily, retain it longer, and move faster on their strategic bets.

Trust threads through every data point in Workmonitor 2025. It is also where many companies are underperforming. More than half of respondents, 56 percent, say they would trust their employer more if they received personalized benefits such as flexible hours. At the same time, only 49 percent trust their employer to create a culture where all colleagues can thrive. Confidence drops further when it comes to learning. Only 44 percent currently trust their employer to invest in continuous upskilling and reskilling, especially in areas like AI. On the employer side, 58 percent of organizations report that they want to provide this kind of reskilling yet are unsure how to do it.

This is a solvable execution gap rather than a philosophical stalemate. Workers are telling leaders what to do. Make benefits truly flexible. Make culture genuinely inclusive. Make learning tangible, regular, and relevant. The prize is not just a nicer place to work. It is a workforce that can adopt new technology faster, collaborate more effectively, and solve harder problems with less friction.

Pay is table stakes. Meaning is the multiplier. Work life balance continues to nudge past pay as the top motivator, with 83 percent rating it essential. That does not mean compensation can stagnate. It means that compensation alone cannot carry a brittle culture or a rigid schedule.

There is also a growing insistence on psychological safety. More than a quarter of people, 27 percent, have already left a job because they did not feel safe expressing themselves. That figure has surged from 16 percent in 2024. This is an urgent signal for leaders. If people feel they must mask who they are or silence their perspective to keep their job, they will leave. If they stay, the organization will still pay the cost through low creativity and slow decision making.

Motivation in 2025 is therefore a mix of fair pay, flexible structure, visible purpose, and voice. The organizations that combine all four will outperform on hiring efficiency, time to productivity, and internal mobility.

Design personalization into the day, not the policy manual: Offer core flexibility options by default. Think scheduling flexibility within teams, transparent part time pathways in professional roles, and location choices linked to clear collaboration norms. Replace one size fits all benefits with modular menus that reflect life stages and personal goals. A young graduate and a mid career parent need different supports to do their best work. Personalization is the mechanism that unlocks both.

Build community through shared rituals and fair processes: Community is not a lounge or a calendar of socials. It is the sum of your decision making habits. Make project staffing transparent. Publish promotion criteria in plain language. Give every function a simple way to propose cross team work that advances strategy. Create lightweight rituals that reinforce connection, such as weekly demo hours, rotating recognition, and peer mentoring cohorts. Community shows up when people see how their work fits together and when they feel seen by their peers.

Make learning continuous and visible: If only 44 percent trust employers to invest in learning, the fastest win is to make learning concrete. Tie every strategic priority to a skills map that names the capabilities required for the next 12 to 18 months. For AI adoption, that could include prompt design, data literacy, model risk basics, and process redesign. Provide three on ramps for each skill: a self paced micro course, a hands on lab or clinic, and an applied project with coaching. Track participation and proficiency in the same HR systems that track goals. Reward managers who grow team skills as visibly as those who hit revenue.

Strengthen voice and psychological safety: The jump from 16 to 27 percent in resignations due to self expression constraints is a flashing warning light. Equip managers with scripts and routines for inclusive meetings. Normalize structured dissent through premortems and red team reviews. Protect time for focus and reduce performative busyness. When people believe that speaking candidly improves outcomes and careers, they will do it. When they do it, innovation cycles shrink.

Treat trust as a product: Products have roadmaps, metrics, and owners. Trust should too. Publish a quarterly trust dashboard with a small set of measures that employees care about. For example, perceived fairness of promotions, confidence in learning access, psychological safety scores, and flexibility utilization across demographic groups. Show the actions that follow the data. When workers can see the loop from feedback to change, belief grows.

The learning gap captured in Workmonitor is specific and practical. Workers do not yet trust employers to invest in their growth. Many employers want to invest but lack a playbook. Here is a simple starting point that any organization can deploy within a planning cycle.

Set a company level skills agenda that matches your strategy. Fund three priority skills per function. Build an internal academy that curates external content rather than reinventing it. Incentivize practice through real projects. Pair people with internal coaches who have shipped relevant work. Tie recognition and advancement to both results and growth. Communicate the plan in human terms. Show how learning connects to job security, to career mobility, and to the organization’s mission. With this model, upskilling stops feeling abstract. It becomes part of the rhythm of work.

The Intelligent Age will reward organizations that fuse technology with humanity. That fusion looks like flexible structures that respect life outside of work, cultures that create genuine community, and learning systems that keep people future ready. It also looks like leadership teams that treat trust as a measurable asset.

The data is not subtle. People will join and stay where they feel seen, where they can grow, and where their values are not in conflict with leadership. They will walk when those conditions are missing. The delta between winning and losing in this market is whether you can deliver on personalization, community, and skilling in ways that are simple, real, and consistent.

If businesses make the leap now, they will not only fill roles in a scarcity era. They will build organizations that can tackle harder problems, adopt new tools faster, and create value that compounds. That is how we use work to solve the challenges ahead. Not by choosing people or technology, but by investing in people so they can unlock the full promise of technology together.