The first time I sat in a leadership development workshop, it felt like boarding a playground ride for adults. The facilitators were smooth, the slides were polished, and the frameworks looked like they could solve every people problem my company faced. I left with a workbook full of models and a head full of promises. For a moment, it felt like growth had been purchased, bottled, and delivered. Then reality returned. My team was still confused about priorities. Deadlines still slipped. Conflicts still festered. Within a month, no one could recall the frameworks we had been so excited about. What stuck was the invoice.
That was my first experience of what I now call the money slide of leadership development. It feels exhilarating on the way down, but it lands with a thud. You think you are investing in your future as a leader, yet you discover you have mostly invested in optics and temporary relief. For early stage founders, this can be one of the most expensive illusions to fall into.
Leadership development programs sell a promise that resonates deeply with insecure or overwhelmed founders. The promise is that leadership can be learned like coding syntax or accounting basics. Buy the course, attend the seminar, and you will come out with confidence, clarity, and a new vocabulary to inspire your team. This is especially appealing when you are fresh off a funding round or preparing for scale. Investors want to see maturity. Teams want to see that you are leveling up. You want to believe that with the right playbook you can manage the chaos.
On paper, it makes sense. Leadership is leverage. If a founder learns how to delegate better, give feedback effectively, or manage conflict with skill, the entire team benefits. A one percent improvement in leadership quality multiplies across every person in the company. This is why spending tens of thousands of dollars on a program or coach feels justifiable.
The reality is less linear. Leadership development does not scale in neat increments. It is not a feature you can plug into your operating system. It is messy, personal, and tied to your willingness to face discomfort. That is where the slide begins.
Most structured leadership development programs are designed for stable organizations. They assume you have time to reflect, layers of management to practice with, and a safety net for mistakes. A mid level manager in a bank can return from training and experiment with different ways of running meetings. A founder running a team of eight in Kuala Lumpur or Riyadh has no such luxury. If you spend three days in a hotel ballroom learning facilitation techniques, you come back to a backlog of angry customers and stressed engineers. The gap between theory and reality widens instantly.
This mismatch often leads to frustration on both sides. Founders blame the program for being too abstract. Facilitators blame the founders for not applying what they learned. The truth is that the content was never designed for volatile environments where roles change weekly and survival is the priority. What you need in those moments is not a new model of situational leadership but a conversation about how to stop being the bottleneck or how to let go without the company collapsing.
Another reason the money slide is so common is ego. Many founders purchase leadership development as a signal rather than a solution. It signals to investors that you are serious about building culture. It signals to your team that you are committed to growth. It signals to yourself that you are not just a scrappy operator but an emerging CEO.
The problem with signaling is that it rarely converts into operational change. A founder can sit in a coaching program and talk about empowerment, then return to the office and continue rewriting every slide the team prepares. The team notices the gap between words and actions. Over time, cynicism grows. People stop believing that the founder actually wants to change. The more you spend on optics, the deeper the trust deficit becomes.
I once worked with a founder who proudly announced that she had invested in an elite leadership institute. She shared her certificate in the company chat. Within three months, two senior hires had resigned, citing lack of autonomy. The certificate did not change the reality that she still could not stop micromanaging. Her team did not need proof of her learning. They needed proof of her trust.
My own turning point came after a painful exit conversation with a senior engineer. He told me directly: “You talk about trust, but you still grab decisions from us.” I had just completed a module on empowerment and thought I was doing better. But the truth was in his words. I had learned the vocabulary of trust but not the practice. No workshop could have fixed that. What I needed was the courage to sit in the discomfort of letting go.
That moment forced me to rethink what leadership development really means. It is not about frameworks. It is about habits. It is about choosing, in the middle of chaos, to behave differently than your instincts demand. It is about resisting the urge to jump in, to fix, to control, even when it feels like everything will break without you. That lesson cannot be purchased. It has to be lived.
So where is the actual slide? It lies in the illusion of progress. You pay for a program, you feel transformed, and you believe you have grown. Yet if you return to the same patterns, you have only reinforced the gap between what you know and what you do. Every cycle of unimplemented learning makes you more cynical and your team more skeptical. That is the hidden cost of leadership development. It is not just the fee. It is the erosion of trust.
Founders in Southeast Asia and the Gulf often fall into this trap because the ecosystem itself is young. There is social pressure to look polished, to match the standards of Silicon Valley peers, to show that you are “serious” about culture. But serious culture is not built in hotel ballrooms. It is built in the messy daily grind of product reviews, customer calls, and late night arguments. That is where leadership is tested.
If I could give one piece of advice to a founder on the edge of signing a big leadership training contract, it would be this: start small. Pick one behavior you know is holding you back. Maybe you interrupt too often. Maybe you cannot delegate without rewriting. Maybe you avoid hard feedback. Choose one. Then ask your team to hold you accountable for it.
That single experiment will teach you more about leadership than a stack of glossy frameworks. Because the moment you try to change one real behavior, you confront your ego, your fear, and your habits. You feel the resistance in your body. You see the relief or skepticism in your team’s eyes. That feedback loop is priceless. And it is free.
Over time, you may still want external input. A good coach can be valuable, but only if they are grounded in your reality and not recycling corporate slides. The best coaches do not flood you with models. They hold up a mirror and make you sit with it. They remind you that the work is not in the workshop but in the Tuesday morning standup when you are tempted to take control again.
Leadership development does not have to be a money slide. It can be a slow staircase. Each step is awkward, tiring, and sometimes painful, but it is progress you can feel in your bones. You do not slide back to the bottom the moment the program ends. You climb, one behavior at a time, one uncomfortable choice at a time.
For founders, the lesson is simple but not easy. Do not outsource your growth. Do not confuse certificates with competence. Do not let your ego buy signals that your execution cannot match. Instead, build habits in the mess of your own company. Let your team see you fail at changing, and then let them see you try again. That transparency will do more for culture than any slide deck.
The money slide in leadership development is seductive because it feels fast and it feels fun. But it costs you twice. Once when you pay the fee, and again when your team loses faith in your growth. Real leadership is not found on a polished stage or in a workbook. It is forged in the discomfort of changing how you show up, day after day, when no one is clapping.
If you are a founder staring at another expensive leadership program, ask yourself one hard question before you commit: have I already practiced the basics of trust and delegation with my team? If the answer is no, save your money. The real climb starts with one choice, not one course. And it is the climb, not the slide, that makes you a leader.