We used to call it burnout, then we called it quiet quitting. Lately, with founders I mentor in Kuala Lumpur, Riyadh, and Singapore, the behavior is different. People are still showing up, they are answering messages, they are taking notes in standups. They are also waking at 2 a.m. to check bank apps, running side gigs that used to be hobbies, and saying yes to work that hurts to hold. They are cracking in places you do not see until a deliverable slips or a resignation arrives without drama. Quiet cracking is not rebellion, it is self-preservation under financial strain.
The pattern often starts with a money shock. A commission plan is changed midyear, a cost-of-living increase does not land, a promised bonus becomes a partial payout. In Malaysia, a team lead might be carrying parents and siblings, so a small reduction turns into a family cash flow crisis. In Singapore, a rental jump can erase a raise in one renewal. In Saudi Arabia, a new role may come with status pressure and obligations, so saving never begins. The workplace stories look like performance issues, but the root is insecurity. When money feels unsafe, people overwork just enough to keep the paycheck, then under-resource themselves everywhere else. They do not leave, they fracture.
You can hear it in the way they talk about time. There is no weekend, only catch-up. Lunch is not a break, it is a chance to process errands. A product manager in KL told me she replies to affiliate DMs after midnight because the extra seven hundred ringgit keeps her landlord happy. A designer in Riyadh sold his car to clear a debt, then spent three hours a day juggling rides. A Singapore BD lead who used to negotiate like a lion now apologizes inside every pitch. None of them are lazy, all of them are scared, and fear is expensive. It taxes energy, confidence, and judgment. That tax shows up in tiny errors, brittle tone, and the kind of yes that means please do not fire me.
Leaders misread quiet cracking because output still appears. Decks arrive, tickets close, calls get done. The cost is deferred. Context drops, coordination frays, quality dips by degrees that are hard to measure. A founder will tell me the team looks fine, then admit that sprint retros keep circling the same three issues. People are not resisting, they are running out of emotional liquidity. You cannot coach that away with a better project tracker. You have to make money feel predictable again. Not rich, predictable.
There is a moment in every early-stage company where honesty must win over optimism. That is the moment to say what the business can fund with certainty, and what it cannot. I have seen teams relax when a founder spells out a six-month guarantee for base pay and essentials, even if upside is thin. The same teams stay tense when leadership talks about future profit while quietly trimming reimbursements today. You can accept constraints, you cannot accept surprises that hit your rent. That is the emotional math behind quiet cracking at work.
So what does rebuilding look like when you cannot just raise salaries overnight. First, stabilize the floor. If you run on variable comp, reduce the number of moving parts for a quarter. If perks are inconsistent, stop promising and make a clear, small, on-time set of supports. In Singapore, that could be transit credits that actually show up on payroll. In Malaysia, a modest, published cap for medical claims that resets on the same date for everyone. In KSA, a relocation or housing allowance that is tracked openly, without case-by-case exceptions that breed suspicion. The point is not generosity, it is predictability that people can plan around.
Next, normalize the money talk. I know many founders who prefer to protect morale by staying vague. That keeps fear alive. Build a routine where managers ask one grounded question in 1:1s: what expense is keeping you up, and what can we align at work to make room for it. You are not solving personal finance in a meeting. You are connecting workload, deadlines, and cash realities so people are not pretending in front of you and panicking after hours. The best cultures I see in Jeddah and Penang handle this with quiet respect, not HR scripts. A shared spreadsheet that explains incentive timing does more to calm a team than a town hall with warm words.
Then, reprioritize to match human capacity. When a team is financially strained, cognitive load becomes the enemy. Cut parallel projects, sequence bets, and delay work that depends on deep creativity. Shipping fewer things cleanly will restore confidence faster than shipping everything shakily. I once pushed a Kuala Lumpur startup to pause a glamorous feature because the team’s best designer was also the primary caregiver at home. We replaced glory with clarity and hit one customer-facing milestone that kept revenue from wobbling. The designer got to breathe. The company remembered it could choose.
Finally, repair the trust you did not mean to break. If you changed comp terms midstream, say so plainly and set a date to review them. If you delayed a promised hire that would have reduced workload, own it and replace the promise with a boundary, for example, no new verticals until the next close. Teams forgive hard seasons, they resent slippery seasons. Put the commitments in writing where people can read them without booking a meeting with you. Every founder I know who has done this has seen slack tone soften in two weeks.
I can hear the counterargument. We need to compete, we need to retain, we need to grow. All true. Quiet cracking hurts those goals more than a slower roadmap. A tired team is a leaking bucket. You will spend on recruitment, brand damage, and rework anyway. Spend earlier, with intent, on stability. The math works better. When a salesperson believes her commission plan will not shift under her, she closes with conviction. When an engineer knows the company will not pretend a Saturday sprint is free, he delivers without resentment. Stability compounds just like instability does.
The lesson I wish I had learned sooner is simple. You cannot inspire someone out of a money fear. You can only replace uncertainty with something they can use. Predictable pay, steady benefits, consistent scope, and visible rules become a kind of safety net that lets talent do hard things again. In Southeast Asia and the Gulf, where family and community obligations run deep, this matters even more. People will push themselves beyond sense for a boss they trust, but only if they believe that trust runs both ways.
If you suspect quiet cracking in your team, start small and precise. Pick one financial variable and lock it for a quarter. Name one workload boundary and enforce it even when it costs you a shiny opportunity. Offer one private channel where people can say, this is the bill I am fighting, without shame or performance. Watch how quickly morale shifts when reality does not threaten to move under their feet. It is not culture theater, it is operating discipline.
What I would do differently now is also clear. I would stop hiding hard updates behind hopeful timelines. I would publish the floor I can stand on, then build from there. I would train managers to ask about sustainable pace with the same seriousness they ask about KPIs. I would remove the romance from resilience, because nobody needs another slogan when rent is due on the first. The fix is not grand. It is ordinary, almost boring, and that is why it works. A team that feels safe enough to tell you the truth will do the best work you are capable of funding.
People are not quietly quitting you. They are quietly cracking in their own lives and still trying to show up. The job is to make showing up less costly. Do that well, and your team will not just stay, they will recover their confidence. That confidence is the cheapest fuel you will ever buy.