Business Process

Business development is not a string of meetings or a calendar full of conferences. It is an operating system that turns opportunity into...

An enemy can be pain points, processes, or even incentives that keep your customer stuck. Treating sales as a joint mission to defeat...

I sat across from a first-time founder in Riyadh who had just closed her seed round. She told me she was proud to...

If you sell online and you have noticed more customers hovering at checkout without committing, you already understand the gap BNPL tries to...

The first time I used ROI as my north star, it nearly sank the ship. We were a tiny team in Kuala Lumpur...