Business Building

How to maximize PR to launch and grow a new business
When most founders think about public relations, they picture a press release, a journalist, and hopefully a nice article in a recognizable publication....

The impact of being second choice on workplace belonging
There’s a unique tension that comes from learning you weren’t the company’s first choice. It might arrive in a passing comment—someone mentioning the...

Why every employee should assess their manager’s impact
Most people are taught early in their careers to measure success by personal output. Ship faster, hit targets, stay visible, and opportunities will...

How time away from work strengthens your resilience
The first time I took a real break from my company, I didn’t do it out of choice. I did it because I...

What’s causing corporate layoffs and how to prevent them
Layoffs are often framed as a blunt reaction to market downturns or missed revenue targets, but if you’ve ever been inside the room...

What to do when negative search results hurt your brand
The first time you see a damaging headline appear on the first page of Google for your name or company, the instinct is...

Why China’s 996 model won’t shape the future of work
For more than a decade, China’s 996 work culture—9 a.m. to 9 p.m., six days a week—has been the unspoken benchmark for what...

How taxes and minimum wages can help fight income inequality
In the heat of policy debates, minimum wage laws and progressive taxation often get treated like blunt instruments—political slogans more than economic levers....

How to explain leaving a toxic job without burning bridges
The first time I faced it, I remember every detail. A bright, glass-walled meeting room. The low hum of an air-conditioning unit that...

Is it worthwhile to use influencer marketing?
A founder’s first paid influencer campaign rarely begins with a strategy meeting. It begins with a nudge. A well-meaning friend drops a DM:...
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