Business Building
The effect of marketing on profitability and pricing power
I used to think marketing was the megaphone you switch on when sales slows or fundraising looms. Get louder, buy reach, push discounts....
Why older workers are the key to easing skills shortages
I used to think our hiring problem was brand. We were a small Southeast Asia team with a product people liked but a...
Why benefits are a game-changer in today's job market
A salary gets attention. A benefits system earns belief. If you want to compete for scarce operators in 2024 and beyond, stop thinking...
The negative impacts of advertising and the possible solution
The pressure to grow leads many teams to treat advertising like a magic lever. Pull it and demand arrives. Budgets shift, dashboards light...
Why do human skills outperform qualifications in the age of AI
Artificial intelligence makes it cheap to produce a competent first draft of almost anything. That’s the gift and the trap. When teams ship...
Should you bring an investor on board now
Raising money is not a badge or a finish line. It is a design choice that rewires your operating system. Treat it casually...
Breaking free from self-sabotaging behaviour at work
You can be talented, motivated, and even well liked, and still quietly hold your team back. The culprit is not laziness. It is...
Like it or loathe it, advertising may raise life satisfaction
Advertising often shows joy on screen. Founders then chase that mood with bigger budgets and brighter claims. The research story behind the smiles...
What causes business partnerships to fail
The first time I watched cofounders fall out, it did not look dramatic. There were no slammed doors, no courtroom threats, no instant...
Is Gen Z a bunch of slackers that refuse to work?
Every few years the workplace finds a new villain. It used to be millennials. Now it is Gen Z. The labels are familiar....
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