Business Building
What are the techniques of persuasive writing?
Persuasion in writing is not a matter of clever slogans or theatrical phrases. It is the practical craft of turning doubt into motion....
Why is persuasion important in marketing?
I learned the importance of persuasion the hard way. Early in my career, I shipped a campaign that looked perfect on paper. The...
What are the benefits of persuasive writing in marketing?
Persuasive writing is often treated as surface decoration in a brand, the final polish that makes a tagline sing or a landing page...
How does ignoring feedback affect workplace performance?
Leaders rarely set out to ignore feedback. It happens gradually, then suddenly, and the damage shows up in the numbers long before anyone...
How to deal with someone who can’t take criticism?
Most founders do not struggle with the idea of feedback. They struggle with the moment it enters the room. You raise a concern...
What are the negative effects of competition in business?
Founders often celebrate competition as a source of focus and speed. The idea feels intuitive. A rival moves, your team tightens execution, your...
What are the benefits of competitive rivalry?
Rivalry in business is often described as a storm that founders must endure. My experience tells a different story. Competition is not a...
How do corporate rivalries help consumers?
I used to think rivalry was a sign that something had gone wrong. A competitor would release a lookalike feature or announce a...
How to mitigate the risks of using AI in marketing?
Founders rarely fail with AI in marketing because the tools are weak. They fail because the work is introduced without clear roles, quality...
How does AI impact the marketing industry?
Marketing once moved like a parade. Research led the procession, followed by briefs, creative, launches, and the slow drumbeat of optimization. Artificial intelligence...
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